Meet our Coaches – Spotlight on Kathy Bradford
Meet our Coaches – Spotlight on Kathy Bradford
Kathy Bradford, MD is a Pediatric Hospitalist with over 20 years of clinical and administrative experience with a specific interest and expertise in quality improvement and safety. She is currently serving as an inpatient medical director at UNC Children’s Hospital where she is able to focus on the delivery of efficient, high-quality care of children including those with complex and chronic health diseases. Dr. Bradford is the previous director of the University of North Carolina Newborn Nursery and was instrumental in the hospital’s achievement of Baby-Friendly certification. She has specific interest in Baby-Friendly care, patient outcomes, coordination and communication of care, the hospital admission and discharge process, patient satisfaction, and patient safety. Her quality improvement training includes completion of the Cincinnati Children’s Advanced Improvement Methods year long course in 2012 and Yellow and Blue and Belt Six Sigma training and LEAN training. She is a member of the University of North Carolina Institute for Quality Improvement. Her prior quality improvement work and publications in the inpatient setting demonstrates her interest and ability to contribute and complete projects that focus on quality and safety improvements. Dr. Bradford received her medical degree from the Pennsylvania State University and completed her residency in pediatrics at the University of Minnesota and a fellowship in critical care at Stanford University. She began her career as a pediatric intensivist at the University of Virginia in Charlottesville. Following that Dr. Bradford was a pediatric hospitalist, pediatric intensivist and the Associate Residency Director at the Thomas Jefferson University School of Medicine/A. I. DuPont Hospital for Children. Dr. Bradford joined the UNC Chapel Hill Department of Pediatrics in 2004 and is currently a Professor of Pediatrics.
Bentonville’s culture consists of the charming characteristics of a Southern city and small town, combined with influences from the Northwest Arkansas metropolitan area and a status as a global business hub. Bentonville is located in one of the fastest growing regions in the country, and in the past 20 years, it has transformed from a small town to a bustling center of commerce and entrepreneurialism. According to a recent US Census survey, Bentonville and surrounding communities in Benton County are second in growth for Arkansas and among the 100 fastest-growing counties in the United States. While the Northwest Arkansas economy was historically based upon agriculture and poultry, in recent decades, there has been rapid growth and diversification of its economy and culture due to the three Fortune 500 companies based in the area: Walmart, Tyson Foods, and J.B. Hunt. Both economic growth and wide cultural diversity can be attributed to over 1,250 Walmart suppliers that have established sales offices in the region. These satellite offices for companies of almost every industry mean that a large number of transplants from around the United States and the world can be found in Bentonville.
Within this evolving environment, Northwest Medical Center-Bentonville remains committed to providing exceptional care to the community. To achieve their goals to improve maternal-neonatal health and wellness, this comprehensive care facility applied and was accepted into the EMPower Breastfeeding initiative while in the D1 Discovery Phase of Baby-Friendly USA’s 4-D Pathway. The hospital has gained support in adopting the Ten Steps to Successful Breastfeeding as they have progressed along the journey to Baby-Friendly designation. Since joining the EMPower initiative, Northwest Medical Center-Bentonville has benefitted from the individualized coaching and technical assistance offered, in areas such as adherence to the Ten Steps. One of their most noteworthy accomplishments involves Step 4, helping mothers initiate breastfeeding within one hour of birth. By honoring the golden hour in implementation of skin-to-skin, the number of infants that were once “slow to transition” and required “extended monitoring” and “oxygen support” has significantly decreased to the point that it is rare to see an infant fit into those categories! The facility’s EMPower Breastfeeding Coach, Julia Bourg, remarked, “This team worked hard to ensure that foundational steps were in place as they worked towards implementation of other practice changes.”
This facility is close to Baby-Friendly USA designation! They recently had their site visit assessment from the Baby-Friendly representatives and are awaiting the results. Allison Godwin, the facility’s Quality Improvement Coach, noted, “What we appreciated most about this team is their attention to creating sustainable change. They really wanted to make sure that their staff and their organizational culture supported these efforts.” We applaud your wonderful work, Bentonville!



